Results
High Google Ads CTR: Averaged 10.43% vs. industry averages of 4.8% (home) and 5.57% (industrial/commercial).
Increased Ad Conversions: Achieved a 65% monthly average conversion rate vs. industry averages of 10.22% (home) and 7.9% (industrial/commercial).
More Inbound Calls: Averaged 39 calls per month from potential customers seeking consultations and quotes.
Transforming a Window & Door Supplier’s Digital Presence
A multi-location Texas-based window and door supplier sought to boost sales to residential and commercial customers. With a recent ownership change, the company needed to rebrand and restore trust while attracting new clients.
Key Takeaway
By addressing past reputation challenges and highlighting customer satisfaction, the company successfully rebuilt trust, improved brand perception, and drove significant increases in both online engagement and sales.
The Challenge
The company faced a negative reputation from previous ownership, which affected both residential and commercial sales. The primary challenge was to shift perception, rebuild confidence, and drive measurable sales through digital channels.
Our Approach
Rebranding & Reputation Management: Crafted ads and testimonials highlighting quality, reliability, and customer satisfaction.
Comprehensive Digital Marketing: Launched campaigns across Google Ads, social media, and SEO to reach both residential and commercial audiences.
Targeted Messaging: Focused on customer pain points to build trust and encourage inquiries and purchases.
Conversion Optimization: Monitored performance closely and optimized ads to maximize clickthroughs and conversions.