Results
1,202 Add to Carts
270 Checkouts Initiated
107 Purchases
Conversion Value: $10,930.54
Purchase Conversion Rate: 3.2%
(above industry average of 1–2%)
Cart-to-Purchase Rate: 9%
(vs. industry average of 5–8%)
Driving Real Conversions for H2Go Car Wash
H2Go Car Wash wanted to boost online sales for their promotional offer through paid Meta campaigns. By refining the targeting strategy and creative approach, we built a funnel that exceeded standard e-commerce conversion benchmarks and delivered measurable growth.
Key Takeaway
By combining precise audience targeting with compelling creative and a streamlined funnel, this campaign turned casual browsers into paying customers at a rate well above industry standards.
H2Go’s results prove that with the right mix of data-driven strategy and engaging storytelling, even local businesses can see e-commerce-level performance from digital ads.
The Challenge
As a brick-and-mortar business expanding its digital reach, H2Go needed to increase online engagement and translate ad clicks into real sales. The goal: design a campaign that not only attracted new customers but also converted consistently through checkout.
Our Approach
Audience Targeting: Focused on high-intent local audiences with interest in car care, convenience, and eco-friendly services.
Ad Strategy: Developed engaging, benefit-driven ad creative that highlighted H2Go’s value and local appeal.
Funnel Optimization: Simplified the checkout process and improved conversion tracking for accurate results.
Performance Monitoring: Continuously tested creative and adjusted ad sets to optimize spend efficiency and conversions.